GDPC STAFF

The Greater Dallas Planning Council is managed by a staff of professionals at The TransSynergy Group engaged on a fractional basis to oversee administration of GDPC. They are available to answer questions about GDPC and help members with registration and website logins during regular business hours. Call 214-445-6397 and leave a message. You will be called back within a business day or sooner. If you prefer e-mail, you can e-mail the office at [email protected].  You will receive a response within a business day or sooner.



Staff available to help you during regular business hours:     

Cecilia Perez-Verdia is your main point of contact. She can be reached by e-mail or phone: [email protected]@org or 214-445-6397.  She handles day-to-day operations for GDPC, answers questions about the organization, helps with registration, assists members to sign into the website. You’ll see Cecilia at the registration table at GDPC events.

Cecilia brings more than 12 years of marketing experience to The TransSynergy Group. Working on both the corporate and agency side, she has built a reputation as a strategic thinker who delivers excellence every time. She is a tenacious, reliable team player with the ability to make sound business decisions in high pressure, high volume marketing environments.

Cecilia has deep breadth of strategy and marketing skills and leverages them to help companies create brand value and build customer acquisition programs through traditional and direct marketing channels. She has an MBA from the University of Texas at Austin, where she also received her BA degree. She grew up in Mexico City and is a native Spanish speaker.

Donna Hegdahl meets with the board to provide strategic insight and recommendations about marketing activities to grow the organization. She acts as the spokesperson of the organization channeling expertise and opinions of the board. In addition, she works with the press and oversees social media for GDPC.  She can be reached by e-mail or phone: [email protected] or 972-717-7400.

Donna’s expertise includes all aspects of strategic and tactical marketing and communications. Ms. Hegdahl graduated from Bethel University with highest honors receiving her BA degree. Hegdahl has more than 30 years experience in marketing, communications, management, and customer service.  Other business associations look to Donna and the TransSynergy team for administrative oversight and ideas to grow. Hegdahl is active in the local business community, is a frequent speaker and presenter at industry gatherings.

Debbie Hall handles communications and website updates for the organization and acts as a backup when Cecilia is unavailable. She has spent the last 10 years serving in the nonprofit sector, allowing her the privilege of coordinating, developing and implementing a variety of special assignments in various roles such as Director of Montessori Advancement at Undercroft Montessori School in Tulsa OK, and Supporting Service Projects for City Missions, Prestonwood Baptist Church in Plano, TX. She is self-motivated and highly organized with a keen focus on the details and provides a friendly voice and marketing support.  She holds a B.A. from McNeese State University, Lake Charles, LA.

Debbie has a passion for serving others and enjoys interacting with other compassionate people. At home, she loves entertaining and cooking for her family and friends.


Lea Duvel also helps with communications and website updates for the organization when needed.

Lea’s attention to detail makes her a perfect resource for projects that have to be done right. She manages customer updates, creates announcements and presentations. She executes e-mail campaigns and updates websites. She monitors the results of marketing programs, creating a monthly dashboard report. Her past experience in business and human resources gives her perspective to make decisions quickly and accurately. Lea holds an MBA in management from Texas Woman’s University and a BBA in personnel management and organizational behavior from the University of North Texas.